What The Row Size Numbers Mean: Margaux 10, 12, 15 and Beyond
At most luxury houses the sizes are named with adjectives. A Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo: and none of them means anything you can measure. The Row does something quietly different across a large part of its line, and once you notice it the whole catalogue becomes much easier to read. Whatever number sits in a model name is the bag’s width in inches. Margaux 10 comes in at ten inches across. Margaux 12 comes in at twelve. That one fact does more practical work than any amount of styling copy, and it runs through this explainer from start to finish.
The convention reaches well beyond the flagship. It spans Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Look at the decimals, since nobody writes 15.75 unless the figure is intended literally. Below: how far the rule holds, where it bends, what the number leaves out, and how to turn it into a decision when you are deciding between two sizes of the same bag.
The rule, stated simply
Take the number in the name, attach the word inches, and you have the width of the bag. That is the entire system, and it is applied consistently enough across the numbered families to be treated as a rule rather than a coincidence. The labelling is unusually honest, because the gap between what a size sounds like and what it measures simply goes. A Small from one house can be bigger than a Medium from another, but ten inches is ten inches anywhere. For anyone comparing The https://therowbags.org/ Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than estimation. It also explains why the brand can run four sizes of one silhouette without confusing anyone.
| Model | The size number, as width | Published dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width taken from the name; no measurements listed |
| Margaux Shoulder 12 | 12 in as named | 14.75 x 9 x 5 in, the exception that breaks the rule |
| Margaux 17 | 17 in | About 17 x 12 x 9 in |
| India 10.00 | 10 in | Not published officially |
| India 12.00 | 12 in | Not listed officially |
| India 15.75 | 15.75 in | No official figures published |
| Agnes 12 | 12 in | Width by name only |
| Agnes 15 | 15 in | Width by name only |
| Marlo 12 | 12 in | Only the width, taken from the name |
| Marlo 14 | 14 in | Width from the name only |
| Sofia 8.75 | 8.75 in | Archive model; not listed officially |
| Sofia 10 | 10 in | Archive piece; not listed officially |
What the number misses
Width is one dimension of three, and the other two do not scale with it in any predictable way. Compare the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth is identical at 7.5 inches, so the larger bag is no proportional enlargement of the smaller one. The height changes, rising by two inches, and so does the width, by the same amount. What that means in use is that a size up brings a taller opening and more length rather than extra depth. If you expect the 12 to hold twice what the 10 holds, the difference will be smaller than the numbers imply.
The handle drop stays constant too, at five inches on both Soft Margaux sizes, which is another thing the model number does not tell you. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder drop, and both sizes come with a removable shoulder strap to do the rest. The interior fittings also differ, since the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details decide how a bag behaves day to day far more than an inch of width does. Use the number to place the bag on a scale, then read the specification to understand it.
The Margaux Shoulder 12, and where the rule bends
There is one current model that bends the pattern, and it is better stated clearly than left quiet. A twelve sits in the name of the Margaux Shoulder 12, but the brand gives its dimensions as 14.75 x 9 x 5 in. The width in the name and the width in the specification disagree, so the number is working as a family size rather than as a literal external measurement on this one. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a simple scaling of the tote. The lesson generalises: use the number as your starting point, then confirm against published dimensions before you commit. Where a listing gives no dimensions at all, treat the number as a guide rather than a measurement.
What each width really holds
The step most guides skip is translating inches into daily use. Anything under ten inches wide is a phone, cardholder, keys and lipstick affair, the home ground of the Sofia 8.75 and the small clutches. At ten inches you have the textbook small day bag, taking a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag starts taking a paperback, a small notebook, a folded scarf and a full-size wallet all at once. Fourteen to fifteen inches is a working width, where documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, is a weekend and travel dimension rather than an everyday one.
- 8.75 to 10 in: evenings, errands and anything where the bag should disappear.
- 12 in: the most versatile width on offer and the one most buyers end up choosing.
- 14 to 15 in: work, commuting and days when you carry other people’s things too.
- 17 in: travel and overnight trips, where the soft structure is a feature rather than a compromise.
Price follows width, though material moves faster
Price follows size, but not as steeply as you would expect. On observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, which puts two inches of width at about $700. Marlo 12 is observed at $3,600 and $4,900 depending on the version, and Marlo 14 at $5,300, a much larger step for the same two inches. Material moves in bigger jumps than size does, since India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, meaning the leather Agnes 15 costs only $600 more for three additional inches. If you are optimising spend, choosing the material is the bigger financial decision, and choosing the width is the bigger practical one.
The bags with no number
Much of the line sits outside this system, and it is the mixing of the two conventions that starts the confusion. Words rather than inches govern the Park Tote family, which runs Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags such as the 90’s Bag, the Half Moon and the Bourse Clutch are named without a size marker of any kind. For those the dimensions are the only guide, so the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is safest treated as approximate. No rule governs the archive models either, the Camden measuring roughly 9 x 12.5 x 5.25 in despite having no number. The N/S and E/W prefixes are shorthand for orientation, commonly read as north-south for taller shapes and east-west for wider ones.
Turning inches into a decision
The practical value of a literal sizing system is that you can check it before you buy. Measure a bag you already own and like, and compare its width against the number in the model name you are considering. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for soft construction. Bear in mind that these are unstructured shapes in most cases, so a bag looks smaller when empty and fuller in use than any flat measurement suggests. When you are between sizes on a soft silhouette, the smaller one tends to look better and the larger one tends to do the job better. The real choice in front of you is that trade-off and not the number itself, whenever you buy row handbags in a numbered family.